Entrepreneur Makes Online Life Sweet for Canadians

by admin on October 26, 2012

Toronto, ON (PRWEB) September 27, 2006

Joanna Track in no way knew success could taste so sweet. She is the head of Sweetspot.ca, Canadas initial on the web trend spotting way of life guide of its kind, maintaining subscribers and visitors in-the-know and up-to-date on all things enjoyable, fashionable and just plain fabulous in their city and across the country.

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In reality the on-line venture is so sweet, Rogers Publishing not too long ago acquired a minority interest in her exclusive website, delivering an encouraging return on a company that started in a 1 bedroom apartment.

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The notion for Sweetspot.ca began back in 2004. Track spent a year in New York as an account director at Ogilvy ad agency and became familiar with an online newsletter that aided her navigate by means of the city. Upon her return to Canada, she brainstormed suggestions related to the NY model, but was determined to produce something distinctly Canadian (understanding that the audience and their purchasing habits are quite diverse this side of the border) and that’s how Sweetspot was born.

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Now Sweetspot.ca has many employees and services in Toronto, Montreal and Vancouver, and most lately in Calgary.

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As a quantity of magazines are shutting down their print publications and switching to a web presence, it appears that Track herself is a trendsetter. She has identified her target market place and simplified info for them. In fact, a June 2006 survey indicates that 85% of respondants are telling their buddies about Sweetspot.ca.

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“It was the Ogilvy knowledge that gave me such a fantastic appreciation for brands and the strength they have to make or break a company,” says Track, who originally majored in Math, but also holds an MBA. Naturally gifted with numbers, Joanna has now married her enterprise acumen with her talent for advertising and marketing and approach gleaned from working in the ad enterprise to create Canandas most recent on the internet success story.

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In spring 2006, Sweetspot.ca launched the initial of its a lot of planned spin-off projects, Sweetmama.ca a weekly newsletter keeping subscribers on top of all that is fabulous for moms and kids. The Sweetspot.ca internet site will soon expand further to consist of higher and richer national and nearby editorial content on style and beauty, tips from best experts, event listings, entertainment and cultural happenings, Best 5 should-haves for anything you can think of, feature stories and a lot more.

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A lot more Canadian city sites are planned for launch in the subsequent year making Track one of the sweetest entrepreneurs coming to your town.

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About http://www.Sweetspot.ca&#13
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Sweetspot.ca is the ultimate guide to becoming in-the-know, with day-to-day updates on all items fun, fashionable and just plain fabulous across Canada. Subscribers sign up to obtain a day-to-day “Sweet Nothing” email, delivered Monday via Friday. Covering Toronto, Montreal, Calgary and Vancouver. Editorial subjects contain: Style, Beauty, Health, Food &amp Drink, Residence &amp Home, Services and more. All earlier editions are archived on Sweetspot.ca, which will be expanding to incorporate even much more content material by the end of 2006.

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For an interview with Joanna Track or more information get in touch with:

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Susan Valeri

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Applause Communications!

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Tel: 905-335-4081

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